熊眼小窥

There is an increasing population surfing the Internet with cell phone, according to a survey conducted by IResearch website.

Furthermore, the age and income structure of the population has been improving, which signals popular tendency of the Internet access through mobile phones.

Internet access by using cell phone used to remain ordinary due to its high expenditure. As the third generation(3G) mobile service is approaching, Internet access through cell phone gradually becomes a mainstream application.

QQ and MSN login through mobile phone has become a regular phenomenon among young users. Telecom companies are providing more and more affordable services for the Internet access. Certain Internet traffic is usually included in the telephone fare package.

Kong.net and 3G.cn, first-choice websites for mobile phone users to access internet, are welcoming its spring. Some other application software like UCWEB are finding their places among these users.

Chances for Mobile Internet are set to come facing the 3G adjustment.

Yahoo 中国剥离口碑网，重新回归媒体资讯门户和搜索业务，其实是一个明智而又无奈的选择。

淘宝的发展需要口碑网

口碑网一直面临这叫好不叫座的尴尬处境，而yahoo中国本来主推的生活搜索业务也一直不见起色。作为一个国际知名的网站，yahoo中国的业务却一直不见起色。而阿里巴巴的淘宝在外贸逐渐萎缩的金融海啸中一枝独秀，成为阿里系最可以依靠的力量。

口碑网，这个类似于中国点评网的网站，把用户的评价和其他的生活分类资讯作为主要的UGC内容。这个内容如果和淘宝叫卖的众多商品结合将成为一个发展的有机体。

试想一下：利用口碑网的用户评价来甄选商品，然后再对自己的购买行为进行评论，这些内容都可以纳入口碑网。

而同时利用阿里旺旺的庞大的流量和人群基数，推动内容资讯的发展，而这个内容资讯完全可以保证yahoo中国的流量，同时yahoo领先的搜索技术也可以为淘宝和相关网站提供技术支持。

yahoo中国品牌重塑

yahoo 中国一直有比较好的门户基础，同时在yahoo国际媒体加搜索广告的发展模式日渐清晰地情况下，重新回归门户不失为一个明智的选择。

在搜索广告突飞猛进的网络世界，yahoo逐渐失去了和google抗衡的工具。与微软的合作其实并不是一步好棋，但是在本身业务和业绩无法有起色的情况下，合作成了新总裁巴茨的一剂猛药。在这种情形下，作为一个比较成熟的模式yahoo中国的门户之路回归成为一个不得已而为之的必然。

yahoo中国前景不明

yahoo中国的发展经历了众多的坎坷，从门户到搜索，再到生活搜索，yahoo所能够依靠的只有自身的门户基础和搜索技术，而“样样精不如一样通”，yahoo如果能够做好这两个中的一个也不至于让sina成为第一个媒体门户，而百度抢占了第一中文搜索引擎。这次yahoo中国的回归前景并不明朗，在门户竞争激烈的市场，从sina sohu qq 和众多的其他网站抢得一席之地并不是容易的事情。雅虎中国的发展需要killer级别的应用和服务。除了yahoo 的邮箱业务，yahoo能够依靠的还有淘宝的UGC内容，如何结合好这些内容资讯，同时聚拢起自己的人气将是yahoo必须考虑的问题。

It seems to be a universally accepted rule that platform is more important in China’s web portal battle.

The theory seems to have already been proved by the success of QQ.com, the newly crowned webportal.

When Sina and Sohu are struggling to occupy the first place of China’s webportal websites, QQ.com, an average newcomer in the eyes of these two, suddenly showed up in the battle and got the lion’s share without costing too much. The success of QQ.com largely relied on its killer application Instant Messenger - QQ.

QQ is the first instant messenger that is deeply involved in netizens’ life. When Pony Ma, the CEO of Tencent Corp., attempted to sell the software at the cost of 600,000 yuan, he never expected that the little creature, a penguin, could bring him to the top of wealth peak.

QQ is more a life than a tool for the Chinese young netizens. It is usually the first tool every new netizen got to learn to use. The number of QQ has become equally important as email and telephone number. When QQ attracts enough users, its webportal QQ.com gradually becomes a popular website with the help of its pop-up mini news webpage.

The use of software QQ stirs the water of webportal market. QQ makes full use of its IP database to distribute differnt news in different provinces, which puts Sina and Sohu in panic. Then, the watery argument among these three websites catches everyone’s eyes after the Beijing Olympic Games when each claimed itself as the No. 1 webportal in terms of users and pageviews.

So far, it seems that platform is of vital importance for a web portal, in China. The fact that news gathering and publishing are prohibited on websites provents the full competition of business websites(xinhuanet, peopledaily, cctv websites are not among the discussion), which leads to fierce competition over timeliness and variety of news service. However, the content is generally the same for every web portal. This is why QQ beat Sina and Sohu.

Content is always important though search engines are dominating the market using its advanced search technology. Content will have its day when copyright infringement is punished by law in China.